In 2009 SNV coordinated a Tourism Value Chain Analysis (VCA) of Maputo City. The study had three objectives: (1) to identify clusters for pro-poor tourism development1, (2) to analyze current economic impact from tourism with particular focus on how revenues are distributed through the local economy, and (3) to get the interest of major stakeholders in evidence based discussions on key questions such as: Where in Maputo is tourism showing evidences of development? What income does tourism generate for the Maputo economy? Which tourism activities impact most on the poor? How does tourism bring benefits to the poor by creating jobs and business opportunities? And finally, what enabling environment is needed to enhance sustainable and pro-poor tourism development?
The VCA process was conducted in a participatory way. The findings of the Value Chain Analysis were presented and debated in a multi-stakeholder platform, where key actors reflected, discussed and engaged in joint action funding and implementation. As this process unfolds, awareness about the importance of dialogue and mutual cooperation for effective destination management (including governance) is created. At the same time, structural bottlenecks for destination development are identified and key actions implemented in co-funding and collaborative bases.
This paper describes how the SNV Value Chain Analysis provides a solid base for establishing Tourism Destination Development Approach as a useful framework to promote knowledge based dialogue and multi-stakeholders collaboration, looking forward to unseal tourism contribution to economic development and poverty alleviation in Maputo City. The authors hope that this experience will inspire similar approaches in
other destination areas.